Photos: AA Charitable Trust
One million wing-mirror stickers are being sent out by the AA to remind drivers to watch out for two-wheelers on the road. The campaign is based on a poll for the AA showing that nine out of ten motorists admit that when driving, “it is sometimes hard to see cyclists”, with 55 percent of motorists claiming that they are often “surprised when a cyclist appears from nowhere.” It’s nice to see AA president Edmund King say that: “The AA Think Bikes campaign is definitely needed when half of drivers are often surprised when a cyclist or motorcyclist ‘appears from nowhere’. Those on two wheels never appear from nowhere (our emphasis) so as drivers we need to be more alert to other road users and this is where our stickers act as a daily reminder”.
So is this an unequivocal step forward? The main feature of this, as with so many other similar campaigns, is what it tells us about the beliefs underlying what passes for “road safety” – beliefs which we have to challenge.
So let’s take a look at the campaign and what underlies it in some detail: Continue reading
Photo: Daily Telegraph
We borrow the phrase from the CPRE campaign and its opposition to the National Networks National Policy Statement which is out to consultation. CPRE have a helpful page for those of you (like , regrettably, us) who have let this one slip by. Essentially the NNNP statement is based on Department for Transport thinking which we commented on last year. Below is what we sent in – do try and send in a reply by the end of 26th February 2014. Continue reading
Following the initial concerns raised on our website before Xmas 2013, the Road Danger Reduction Forum has come together with other organisations to explain our concerns to, and ask for action from, Transport for London. Along with the RDRF they are the London Cycling Campaign; CTC: the national cycling charity; RoadPeace: the national charity for road crash victims; and TABS: the Association of Bikeability Schemes:
The organisations that have signed this document have agreed the following statements about stickers aimed at cyclists on the rear of commercial vehicles in London. Continue reading
From Halfords cycle2work leaflet
Halfords, as well as being a large car parts and servicing business, is a major cycle retail business and operates a “Cycle to Work” government approved initiative to enable employees to use a bike and accessories to cycle to work. We think the extract from their “cycle2work” leaflet sends out the wrong message about cycling. Here’s why: Continue reading
Health warnings on car ads?
First, the good news. The idiotic ruling of the ASA described here has been withdrawn following a veritable storm of protest. It is good to see that a diverse (and normally often disunited) community of cyclists and others concerned about a civilised approach to cycling and safety on the road can swiftly summon up good quality arguments and have an effect.
But this is just the start. This matter is far from being resolved, and it may well be that the outcome is a quite unsatisfactory judgement about the portrayal of cycling. We need to examine the issues regarding ASA judgements on matters of safety on the road in more detail. Continue reading
You are not supposed to see this picture
A piece of idiocy by the ASA has caused justified anger among cycling groups and others concerned with a civilised approach to danger on the road.
You can read about it here; here; here and also here the CTC’s comments are here:
The RDRF objects to the ASA’s decision on the basis that: Continue reading
Along with others such as the CTC we made a submission in January 2013. Here it is: Continue reading