Our last post is one of the most well-read and commented on since www.rdrf.org.uk went live, with particular support on social media from supporters of cycling and sustainable transport. We’re aware that many people with good intentions feel that supporting Road Safety Week (RSW) is worthwhile. We don’t. As I concluded after a debate with Brake at the end of the post:

“…a generally “fluffy” approach appealing to people to try to be nice if they feel like it is exactly what has not worked to reduce danger on the roads – whatever the feelings of people involved (and I should add that these feelings are frequently highly commendable). Wanting people to be less dangerous and telling this to whoever wants to listen is not only not enough, unless you address important obstacles – often represented by your partners – it can become part of the problem.”

Brake initially responded by accusing us of insulting those bereaved by road crashes – which we strongly deny and bitterly resent – and then took the trouble to engage in responses to our concerns. We’re happy to continue the debate. To repeat: “I raise these issues because I hope they can assist people in developing and supporting programmes for road danger reduction: real road safety, Safer Roads for All.” Continue reading →