Photos: AA Charitable Trust
One million wing-mirror stickers are being sent out by the AA to remind drivers to watch out for two-wheelers on the road. The campaign is based on a poll for the AA showing that nine out of ten motorists admit that when driving, “it is sometimes hard to see cyclists”, with 55 percent of motorists claiming that they are often “surprised when a cyclist appears from nowhere.” It’s nice to see AA president Edmund King say that: “The AA Think Bikes campaign is definitely needed when half of drivers are often surprised when a cyclist or motorcyclist ‘appears from nowhere’. Those on two wheels never appear from nowhere (our emphasis) so as drivers we need to be more alert to other road users and this is where our stickers act as a daily reminder”.
So is this an unequivocal step forward? The main feature of this, as with so many other similar campaigns, is what it tells us about the beliefs underlying what passes for “road safety” – beliefs which we have to challenge.
So let’s take a look at the campaign and what underlies it in some detail: Continue reading →