The devotion of a whole front page by The Times to cyclist safety is quite extraordinary. RDRF has, along with other organisations and 17,000 individuals as of the first  draft of this post on 5th February signed up to it. But will this campaign fizzle out like the ones waged by The Independent and the London Evening Standard – let alone safety campaigns launched throughout the last century? At the risk of seeming overly negative, we have to question features of this campaign and ask what will be required to effectively pursue the good intentions that exist.

After all, “safety on the road” can mean all kinds of things: from misguided and counterproductive fantasies through to getting the most vulnerable out of the way of the most dangerous. Public figures have signed up to The Times campaign – as they would to motherhood and apple pie. Below we analyse the campaign in detail: its potential for reducing danger on the road to cyclists and other road users, what will be required to pursue these objectives – and the problems that have already surfaced. Continue reading →