I have tweeted about the current campaign by the FIA (the international motorists’ organisation) using Formula One racing drivers to tell children to wear hi-viz clothing when walking. It’s had a lot of re-tweeting and comments, not least directed at practitioners with a road safety remit . For some of us, this is just a matter of sighing that “you couldn’t make it up”. Others have argued that there is no evidence that campaigns like this will actually protect children. For many this is just a seasonal irritation – or even a partially useful intervention – to be accepted while we try to get on with the business of real road safety – reducing danger at source.
But we believe that this kind of intervention tells us a lot about what is going wrong – and what needs to change – if we are to have a civilised approach to road safety.
Formula One racer Jenson Button
Road Danger Reduction Forum 